5 Things in ePharmacy You Need to Know This Friday 21/04/23
5 Things in ePharmacy You Need to Know This Friday 21/04/23
Legislation [🇳🇱]
New Legal Basis for Online Prescription of Medication to Benefit Dutch ePharmacies
The Dutch Minister of Public Health, Ernst Kuipers, is preparing a bill that would allow healthcare providers to prescribe medication during or after online consultations. While the law currently requires a prescriber to meet the patient in person before prescribing medication, Kuipers has issued a policy rule to allow prescribing during or after online consultations if no physical examination is required and the prescriber has the patient's current medication information. This change will benefit ePharmacies by making it easier for patients to receive prescriptions online, improving accessibility to care.
Read More: Rijksoverheid [article in Dutch]. Google Translate in English here.
eCommerce [🇧🇷]
Save up to 56%: Brazilian ePharmacy Purchases Cheaper than In-Store
According to a survey on pharmacies in Salvador, buying Rx meds online in Brazil might be up to 56% less expensive compared to physical pharmacies.The most recent survey shows all the best-selling Rx drugs in Brazil are available for a lower average price online, including Xarelto, which is 56% cheaper online, and Ozempic, which is also cheaper by about 9%. Cheaper pricing is a result of a sales strategy adopted in pharmacies that includes lower prices online. The percentage rise this year in the cost of meds was 5.6%, according to the Union of the Pharmaceutical Products Industry (Sindusfarma).
Read More: Correio 24horas [article in Portuguese]. Google Translate in English here.
Omnichannel [🇮🇹]
Dr. Max Launches Omnichannel Campaign Across Italy to Boost Online and Offline Presence
The second iteration of "Beauty Days" by pharmacy chain Dr. Max in Italy has begun, giving 14 days of special discounts on the top cosmetic brands in more than 50 locations nationwide and online. An omnichannel approach, including radio stations, billboards, internet and social media, and an out-of-home campaign, will be used to promote the campaign. Through the opening of more than 50 pharmacies in the major cities, Dr. Max hopes to boost growth in Italy, both offline and online.
Read More: Focus MO [article in Italian]. Google Translate in English here.
Legislation 🌍
Over 100 European ePharmacies Exposed for Sharing Customers' Private Information with Facebook
Over 100 European ePharmacies have been discovered to share their customers’ purchases with Facebook, including data such as their email addresses and phone numbers. The sharing is done via a tracking tool called a pixel that pharmacies use without customers’ approval. Such sharing is illegal under the EU’s GDPR. Meta, Facebook’s owner company, has stated that advertisers may not share such information, but EU Member of Parliament, Paul Tang, has called on Facebook to report itself to data protection authorities in each country.
Read More: Sverigesradio [article in Swedish]. Google Translate in English here.
Editor’s Choice [🇺🇸]
Top US-based ePharmacies for April 2023: Forbes Health's Picks
Forbes Health has researched and analyzed various ePharmacies to find the best ones available in the US for April 2023. Among the top picks are BlinkRx, which offers the lowest possible price on medications and free delivery nationwide, Express Script Pharmacy, which is only available for those with pharmacy benefits from Express Script, and Rx Outreach, a fully licensed, nonprofit ePharmacy available to people who qualify based on their income. Other options include DiRx, Amazon Pharmacy, BioPlus, and SelectRX, each with its own advantages and disadvantages.
Read More: Forbes
Manufacturers & Retailers Hiring Now:
Discover actively recruiting positions in the ePharmacy Industry below:
Business Analyst, DocMorris [🇩🇪]
More info: LinkedIn
Omnichannel Specialist, Novartis [🇦🇺]
More info: LinkedIn
Omnichannel Marketeer, Pfizer [🇧🇪]
More info: LinkedIn
Global Category Buyer, Sanofi [🇮🇹]
More info: LinkedIn
Onsite Search & Recommendation Manager, Shop Apotheke [🇩🇪]
More info: LinkedIn
Quiz: Are you an ePharmacy Wizard?
Every week a new trivia question will be asked to you regarding general facts related to the Pharmaceutical sector!
Which of the following is another animal symbol of pharmacy?
Unicorn
Bear
Butterfly
All of the above
Scroll down to the end of this email to reveal the answer.
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The answer to this week’s quiz is: Unicorn. Another animal that is frequently featured in pharmaceutical branding is the unicorn. It was first regarded by the ancient Greeks as a representation of elegance and purity, with its spiraling horn possessing healing properties, notably as an antidote to poisons.