New Alliance [🇺🇸]

US ePharmacy NowRx Partners with Korean Hyundai Motor Group to Boost Its Rx Meds Delivery Business!

To improve the drug delivery sector, Korean Hyundai Motor Group partnered with NowRx, a US-based startup that delivers OTCs and Rx medications. For this collaboration, the automobile company launched the electric vehicle Ioniq 5 at the end of this year. This new partnership, according to Cary Breese, NowRx's Co-Founder and CEO, aims to drive massive cost reductions in shipping with self-driving cars as part of the ePharmacy's long-term strategic vision.

Read More: Medisobiza News [article in Korean]. Google Translate in English here.

New Research [🇷🇺]

Russian ePharmacies Share Continues to Surge in Q1 2022 Reaching Unprecedented Rates! 

The total volume of ePharmacy product sales in Russia in the first quarter of 2022 was 78.4 billion rubles incl. VAT, with 67.4 billion rubles emerging from its top 20 eRetailers. During that period, the online channel's share of total Russian pharmaceutical retail volume, including parapharmaceutical sales, continued to surge to 16.2%. Finally, during Jan-Mar’22 the largest companies accounted for 86% of the total volume of eCommerce transactions.

Read More: Retail Loyalty [article in Russian]. Google Translate in English here.

eCommerce [🇪🇺]

Online Sales of Pharmaceuticals in European Marketplaces Are on The Rise!

According to data presented during the Italian BrandOn Focus event, approximately 3.78B people purchased online in 2021 and marketplace sales increased. In terms of pharma sales, OTCs are estimated to account for a significant portion of total pharma sales, with over one-fourth of them emerging from the online channel in Europe. Furthermore, one-fourth of the market value in the personal care sector is generated online. Could online marketplaces be the future of the pharmaceutical industry?

Read More: Farmacia Virtuale [article in Italian]. Google Translate in English here.

Legislation [🇩🇪]

BOOM: Shop Apotheke Was Finally Enabled to Advertise as “Germany’s Best Online Pharmacy”

In the summer of 2019, German Shop Apotheke ran tv commercials, in which it was presented as “Germany's Best Online Pharmacy”, according to a consumers' survey the ePharmacy had conducted. This sparked a lot of discussion about deceptive advertising, with the North Thine Chamber of Pharmacists suing the company. The Federal Court of Justice decided, a few weeks ago, that Shop Apotheke's ad was not misleading and that the company could continue to market as the country’s Best ePharmacy.

Read More: Deutsche Apotheke Zeitung [article in German]. Google Translate in English here.

Editor’s Choice [🇵🇱]

How Will the Pharmacy of The Future Be Like: From Polish Divante Innovation Lab’s Eyesight

The concept of a future pharmacy in the form of a Customer-Centered ePharmacy is presented by Polish Divante Innovation Lab. Users will be accountable for their own health as well as the availability of their pharmacy information. Additionally, the patients will constantly have access to their medication history, so it will make no difference if they switch medical centers or move to another city. Divante also incorporates patient feedback into the process to build trust between medical staff, pharmacists, and patients.

Read More: Farmasetika [article in Polish]. Google Translate in English here.

Manufacturers & Retailers ​Hiring Now​​:

Discover actively recruiting positions in the ePharmacy Industry below:

1. eCommerce Key Account Lead, Bayer [🇨🇭]

   More info: LinkedIn

2. Expert Digital and Activation Specialist, GSK [🇪🇬]

   More info: LinkedIn

3. Global eCommerce Lead, Sanofi [🇫🇷]

   More info: LinkedIn

4. Category Manager Pharma, Shop Apotheke [🇩🇪]

   More info: LinkedIn

5. eCommerce Manager, ToFarmakeioMou.gr [🇬🇷]

   More info: LinkedIn

Quiz: Are you an ePharmacy Wizard?

Every week a new trivia question will be asked to you regarding general facts related to the Pharmaceutical sector! 

When did the mass production of prefabricated tablets and capsules began in the US?

1. 1700s

2. 1800s

3. 1900s

4. 2000s

Scroll down to the end of this email to reveal the answer.

Thank you for being with us for this week! In case you found ePharmacy News interesting please do not hesitate to share it.

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The answer to this week’s quiz is: 1900s. In the 1900s, most pharmacies stocked their shelves with prefabricated tablets and capsules mass produced during the Industrial Revolution, undermining the traditional role of a pharmacist to manufacture medicines for the first time.