5 Things in ePharmacy You Need to Know This Friday 04/03/22
5 Things in ePharmacy You Need to Know This Friday 04/03/22
eCommerce [🇺🇸]
Price Comparison in ePharmacies is Driving a Major Shift to The Online Channel for U.S. Shoppers
In the U.S., digital changes and innovations are constantly shifting consumer shopping behavior. According to the Customer Loyalty to Merchants Survey 2022 a rising number of clients prefers shopping online as they can check costs between three or more competitors. Furthermore, in the last two years, price comparison shopping for Rx meds has gone a long way, as more customers have resorted to the expanding number of pharmacy apps for convenience and discounts.
Read More: PYMNTS
Funding [🇮🇹]
Will Italian-based Hippocrates Holdings Utilize Its €415M Newly Secured Funds To Booster-shot Its ePharmacy Business?
Hippocrates Holding, an Italian pharmacy group managed by French private equity firm Antin Infrastructure Partners, completed a €250M capital round while also acquiring a €165M credit line from Intesa Sanpaolo, BancoBpm, and Natixis. In 2021, the company reached €370M revenues, with a profit margin of 15% to 16%. The target now is to attain a turnover of €500M in 2022 and a network of over 500 pharmacies by 2026, owing to the increased resources.
Read More: Bebeez [article in Italian]. Google Translate in English here.
New Research [🇧🇷]
Brazilian ePharmacies Are Likely to Continue Their Unprecedented Boom in the Post-Pandemic Era!
According to a new research conducted in Brazil, almost 78% of Brazilians purchased medicine online, at least once a month, using pharmaceutical delivery services in 2021. Over 90% of the responders reported that the pandemic increased their internet purchases. During the pandemic, 55% of Brazilians purchased medicine online on a daily or weekly basis and this is not expected to change in the post-pandemic times. Based on the findings, one of the main drivers for this boost in online sales is to save time and money.
Read More: Panorama Farmaceutico [article in Portuguese]. Google Translate in English here.
eCommerce [🇪🇸]
How to change the website from MiFarma to Atida without dying trying: An interview of co-founder Javier de la Rosa
According to Javier de la Rosa, Atida’s eCommerce Director for Southern Europe, Spanish ePharmacy Mifarma, which has recently changed its domain name to atida.com, aspires to be not only an eCommerce platform where you can locate all the pharmaceutical products you need, but also a health center where help and personalized information are provided to whoever needs them. The company's current objective is to develop its services and offer more benefits to Atida’s registered consumers.
Read More: Marketing4eCommerce [article in Spanish]. Google Translate in English here.
Editor’s Choice [🇨🇳]
Are Medicine Vending Machines and Smart Pharmacies The Future of Chinese ePharmacies?
In China, certain efforts are undertaken to assist the integrated growth of ePharmacies, as well as the development of smart supply chains, logistics, pharmacies, and other innovative forms of meds distribution. The Shaanxi Drug Administration will roll out a trial program of smart drug vending machines across the province in this regard. Additionally, ePharmacies are now eligible to set up 24-hour remote medicine cabinets to provide the masses with medications, including Rx drugs. A new future for the ePharmacy industry is definitely starting to shape in China!
Read More: Sohu [article in Chinese]. Google Translate in English here.
Manufacturers & Retailers Hiring Now:
Discover actively recruiting positions in the ePharmacy Industry
below:
eCommerce Marketing Specialist, Unilab Inc [🇵🇭]
More info: LinkedIn
Coordinator Digital Commerce, Walgreens [🇺🇸]
More info: LinkedIn
eCommerce Manager, GSK [🇰🇷]
More info: LinkedIn
Digital Healthcare General Medicines Specialist, Sanofi [🇩🇪]
More info: LinkedIn
Global eCommerce Content & eMerchandising Manager, Pierre Fabre [🇫🇷]
More info: LinkedIn
Quiz: Are you an ePharmacy Wizard?
Every week a new trivia question will be asked to you regarding general facts related to the Pharmaceutical sector!
Which was the first-ever ePharmacy to offer a safe and secure service for consumers?
Pharmacy2U
Drugstore.com
Boots
Superdrug
Scroll down to the end of this email to reveal the answer.
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🕵️ Send a confidential scoop to ePharmacy News: news@epharmacynews.com
The answer to this week’s quiz is: Drugstore.com. Drugstore.com was founded in 1999. This wasn’t the first ePharmacy, but it was the first to provide consumers with a safe and secure service. Actually it was acquired by Walgreens is 2011 and was officially shut down in 2016.