Data Analytics [🇬🇧] What is UK Boots’ Latest Post-Pandemic eCommerce Data Strategy? During the lockdown, Boots witnessed a 250% YoY spike in online sales. Boots UK CIO Richard Corbridge recognizes how significant the leap to eCommerce was for the company and is now striving to leverage the UK's rapid online shift into a strategic advantage in the post-lockdown era. Actually Corbridge is striving to provide customers with an omnichannel experience and mass personalization of services leveraging their data.